September 18th is National Cheeseburger Day. In honor of this momentous occasion, fast food chains across the country are offering deals to hungry customers.
Through September 22, patrons who buy one item from the menu at Wendy’s will receive a junior bacon cheeseburger for just one cent.
At Burger King, customers who sign up for the Royal Perks program will get a free cheeseburger once they spend at least one dollar.
Several other chains, such as Smashburger, Krystal, and Carl’s Jr. are also using this annual event as a means of attracting business.
In the fast-food business, profits are generally low and customer loyalty is hard to come by. According to CNN, “Chains unveil big giveaways, typically tied to their mobile apps, to help drive business. Pushing people to the app has helped to drive more repeat customers.”
Wishing you all a Happy National Cheeseburger Day!