Alex Cabañas is the President and CEO of Benchmark Hospitality International. In this capacity he is responsible for the following areas in the company: strategic planning, people development, pursuit of development and new business opportunities, promotion of offering top customer service. Other roles he has held at the firm include: President of Business Development and Finance. Since Cabañas started in managerial positions, the firm has added 22 properties to its management portfolio while expanding into the Caribbean and its Tokyo presence.