Brian McPheely became CEO at Visy Industries in the beginning of 2009. In this role he has in charge of all elements of the North American firm. This spans: containerboard, corrugated products, technology and recycling. McPheely has really climbed the corporate ladder since he began his career as a sales rep in the packaging industry. By the time he got to Visy Industries, Australia, he held the position of GM of Specialty Packaging.