Category Archives: Consumerism

National Cheeseburger Day Has Arrived

Consumerism, Lifestyle

September 18th is National Cheeseburger Day. In honor of this momentous occasion, fast food chains across the country are offering deals to hungry customers.

Through September 22, patrons who buy one item from the menu at Wendy’s will receive a junior bacon cheeseburger for just one cent.

At Burger King, customers who sign up for the Royal Perks program will get a free cheeseburger once they spend at least one dollar.

Several other chains, such as Smashburger, Krystal, and Carl’s Jr. are also using this annual event as a means of attracting business.

In the fast-food business, profits are generally low and customer loyalty is hard to come by. According to CNN, “Chains unveil big giveaways, typically tied to their mobile apps, to help drive business. Pushing people to the app has helped to drive more repeat customers.”

Wishing you all a Happy National Cheeseburger Day!

Gas Prices Reach Summer High

Companies, Consumerism, Energy News, Lifestyle

According to Reuters.com, the cost of gasoline has gone up considerably this August. Gas prices across the nation have hit an average of $3.86 per gallon, an all-time high for 2023. This is a 7% increase over prices that were seen just one month ago. In certain states, such as California and Washington, the cost has risen above $5.00 per gallon.

The abnormal timing of this price increase has some people perplexed. Patrick De Haan, head of petroleum analysis at price tracker GasBuddy.com noted that, “We tend to see prices declining going into the fall.”

The price jump can be attributed to several refineries that are closed for maintenance. This impacts the available supply of oil. Heat waves, like those the United States has experienced this summer, also affect refinery production.

Despite the steep cost of filling the tank, gas prices are still below where they were in August of 2022. Labor Day travelers may still hope to get some relief at the pump.

Pizza Hut Teams Up with Turtles for Movie Promotion

Consumerism, Film, Technology

In order to promote the August premier of Teenage Mutant Ninja Turtles: Mutant Mayhem, Pizza Hut rekindled their decades old partnership with the TMNJ franchise to deliver a select number of pizzas in the New York City subway system. Children from the 80’s and 90’s are rejoicing in this nod towards their childhood, as they fondly remember the cartoon turtles, who are famous for enjoying pizza in the tunnels below the city.

According to Lindsay Morgan, Pizza Hut’s chief marketing officer, “Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ’90s. Bringing the two together again for a new generation was a no-brainer… We wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries”.

By texting a turtle emoji to a specified phone number, Pizza Hut customers could have their orders delivered to selected spots in subway stations. A YouTube Video explains the promo and documents the excitement of getting pizza delivered directly to your subway stop. Teenage Mutant Ninja Turtles: Mutant Mayhem will be in theaters on August 2.

Egg Prices are Finally Returning to Normal

Consumerism, Lifestyle, Markets, News

Between January 2022 and January 2023, the price of eggs increased by 70%, according to data from the Bureau of Labor Statistics. A severe and extended outbreak of the avian flu combined with higher production costs for farmers sent egg prices soaring to an unprecedented $5.30 per dozen in December 2022. Thankfully, the U.S. Department of Agriculture has recently reported that the cost of a dozen eggs has since returned to roughly $1.00.

This dramatic change is a result of the waning of the avian flu and the fact that egg producers have been busy replacing hens. As of May 1, 2023, there were 387 million egg producing hens in the United States, which is a 5% increase over last year. Daniel Sumner, University of California, Davis agricultural economics professor, explained, “There are now more hens and more eggs on the market. That is, supply has increased, and prices have normalized”.  Sumner also predicted that, barring another flu outbreak, egg prices should remain moderate for the foreseeable future.  

Michelle Obama Launches Health Food Company for Kids

Consumerism, Lifestyle, Markets

Former First Lady Michelle Obama recently launched PLEZi Nutrition, a healthy food and beverage company which aims to offer “healthier, great-tasting products” to kids. Obama, who is the co-founder and strategic partner of PLEZi Nutrition, has experience with trying to get children to make healthier choices. As First Lady, she created the Let’s Move Campaign which encouraged kids to engage in physical activity and eat more fruits and vegetables. She helped to pass the Healthy, Hunger-Free Kids Act in 2010, which increased the nutritional value of school lunches across the country.

PLEZi Nutrition’s first product is a fruit juice for kids called PLEZi, which contains significantly less sugar than the leading fruit juices on the market. The company stated that they have plans to begin selling other items in the near future, which focus on “Lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness”.

Obama is concerned by the rising rates of obesity and nutrition-related illnesses in children in the United States. She said, “I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You’ve got to get inside—you’ve got to find ways to change the food and beverage industry itself”.