Category Archives: Consumerism

‘Tis the Season to Shop (Online with Your Phone)

Consumerism,

Shopping this holiday season is doing very well, thank you, with a bit of a boost from our ubiquitous cellular devices, especially our phones. Last Saturday, the weekend after Thanksgiving, saw $3.6 billion in sales for small businesses in one day alone, from cellphones.


According to Adobe Analytics, a tracker of sales online, that figure is higher by a generous 18% over last year. And if things keep going the way they have been, Adobe says we can expect almost 15% growth over last year’s holiday season sales. Small businesses alone earned $68.2 billion in November of this year.

Purchases as easy as pressing a button. Photo courtesy of Ri Buto


Smartphone sales are way up, says Adobe. Last Saturday smartphone revenue accounted for 41.2% of all e-commerce revenue that day. That represents growth of 22% since 2018.
So, what are people buying like hotcakes this year? Some of the top-selling products include “Frozen 2” companion toys to go with the Disney movie recently released. “Madden 20” and “FIFA 20” video games, of course, and more devices like Amazon Fire TV and Apple AirPods.


What can we expect from Cyber Monday? Adobe says we can anticipate a record-breaking $9.4 billion in online sales, an ecstatic increase of 19% since 2018.

Halloween Candy Stats Will Spike Your Blood Sugar and Your Dental Bill

Consumerism,

The candy business truly booms for Halloween. It is expected that this year over 160 million Americans will be spending about 2.6 billion dollars just on candy for this arguably bizarre sort of holiday. This story does not consider the other accessories one needs to ‘celebrate’ this day in style, such as: costumes ($3.2 billion), decorations ($2.7 billion), and party paraphernalia.

Trick-or-treating. Photo courtesy of Belinda Hankins Miller


Kids bring home from their “trick-or-treating” adventure an average of between 3,500 and 7,000 calories worth of candy. If they at all that loot, a 100-pound child would need to walk for 44 hours or play full-court basketball for 14.5 hours to work of all those extra calories.
Parents might want to think about the size of the loot bag they send with their little ones. One pillowcase can hold a mind-boggling almost 1,700 pieces of candy. Better off with a sandwich bag.


About half of the US population, or 163 million people, celebrate Halloween, and 95% of the entire population of 327 million go out and buy candy.


Another way to look at all the candy that is purchased during Halloween is to imagine “six Titanics” worth of candy in weight, which would come out to over 300,000 tons. That’s a lot of pillowcases. That is an unbelievable 2 pounds of candy for every American, man, woman and child. In addition to all this candy, which includes candy corn kernels, lollypops, and other sugary treats, 90 million pounds of chocolate are also purchased by consumers during the week of the Halloween sugar storm. An no wonder. Also, chocolate was the favorite Halloween treat among 70% of respondents, followed by candy corn, chewy candy and gummy candy.


As incredible as all this candy consumption sounds during Halloween, even more candy is sold in the US during Easter.

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The Year’s Best Gadgets for Under $50

Consumerism, ,

Here’s a list of some of the funnest toys/gadgets that can be had for a mere $50 or less.

  • Have you been pining to fly one of those amazing drones we are seeing more and more of? You need not pine anymore. Fifty dollars will get you a fast and furious little drone that is easy to fly, the JJRC Mini Drone. Not only is it quick and stable, it is among the least expensive drones on the market. A perfect gift for experienced dronists as well as neophytes, endless hours of imaginative fun are yours to enjoy.
  • Yes, your cellphones camera is already amazing, but here is a little tool to make it even more amazing. With this small device that instantly clips on to your phone, photographers will get 8x magnification of their subject matter. Wherever you are- a concert, sports event, family get together, you can bring your subject much closer for a great shot. The regular price is about $45, but it often sells for a mere $25. For that money everyone should have one of these babies.
  • Senbono makes a smart watch that is chock-full of apps and other functions, for a super reasonable price. This watch comes with a camera, Bluetooth, a calendar, and WhatsApp, Facebook and Twitter-abled. It also has a long-lasting battery, and a reasonable price-tag of $49.
  • Do you ever get up in the middle of the night to relieve yourself, or do you have a loved one who does? Isn’t it a shame to have to turn on the light just to do your/his/her business, spoiling the chances of a quick return to your dreams? Here is a clever solution, a motion-activated night-light that hides inside your toilet bowl, shining softly from within when activated. All it needs is three triple-A batteries and for you to clip on to the side of your toilet. This clever solution for nighttime relief is only $20.

Alibaba’s Jack Ma Promises to Bring Jobs to USA

Consumerism, ,

Jack Ma Yun, Chairman and Chief Executive Officer, Alibaba Group, is seen on a monitor during the The Future of the Global Economy. Photo courtesy World Economic Forum from Cologny, Switzerland.

In the wake of the meeting between US President-elect Donald Trump and Alibaba Executive Chairman Jack Ma, an Alibaba spokesman announced the company’s plan to incorporate and additional one million small US businesses onto its e-commerce platform.

The Chinese-based internet company, Alibaba Group Holding Ltd, predicts that the plan, to be implemented over the next five years, will create about one million new US jobs as each business adds at least one employee. This is not the first-time Alibaba has suggested to bring more small US businesses into their enormous marketplace, but it is the first time specific target numbers have been suggested.

The meeting between the leaders took place at Trump Tower in New York, where the president-elect lives. Trump said the meeting was “great” and added that they would do “great things” together. Ma said Trump was “smart” and “open-minded.”

Ma said the focus of the meeting was to discuss the best ways to support small businesses, especially in Midwest America. The idea would be to introduce the products from farmers and small clothing-manufacturers to the vast Chinese market directly through Alibaba.

Alibaba has been aggressively pursuing foreign brands to set up Tsmall stores, their online platform which offers virtual store fronts and payment portals to merchants. His goal is to simplify the sales, payment and shipping process for the vast and growing Chinese shopper which Ma is relentlessly attracting to his e-commerce website.

Right now, there are about 7,000 US brands sitting on Alibaba’s Tmall, including US giants such as wholesaler Costco Wholesale Corp and clothing manufacturer Levi’s. Last year these companies made $15 billion in sales to Chinese consumers, although some foreign retailers say they have had a mixed success on Tmall.

Last month the US Trade Representative put Alibaba back on to an infamous list of blacklisted online retailers due to suspicions that the company does not do enough to end counterfeiting on their site.

Larger Women Growing as a Fashion Market Force

Consumerism, News, , , ,

Armed with the knowledge that larger women control a large and growing chunk of the fashion sector pie, clothing retailers are beginning to understand how to lure this market and boost sales.

The first step is perhaps surprising: to eliminate the so-called “Plus-size” section of the women’s clothing department and mainstream sizes 16 and above into the center of the sales floor.

Meijer Inc, a Michigan-based retailer, has already made the switch in 15 of its 230 stores, placing the extended sizes on the same racks as the “straight sizes.” Their goal is to have the plus size section fully integrated into the straight sizes department in all of their stores by early 2017. The result will be that the majority of their fashion offerings will come in all sizes; from small to XXXL.

“We really felt all customers should have the exact same experience at Meijer,” said Annette Repasch, vice president of Softlines. “Not only by style, but by price and by location.”

Repasch added that until now the fast majority of plus-size fashion was conservative, and being relegated to the back of the store made the shopping experience less enjoyable for this sector of consumers.

The plus-size consumer is a growing segment of the market, according to a new study conducted by International Journal of Fashion Design, Technology and Education. They found that the the average American woman wears a size 16-18, up from a size 14 not too long ago. The NPD Group says that spending on plus-size clothing will reach and estimated $20.4 billion this year. That is an increase of 17 percent from 2013 and is outpacing the overall US apparel market by twice. The NPD Group also estimates that the percentage of teens purchasing plus-size clothing will reach 34 percent. In 2012 that number was 19 percent.