Category Archives: Marketing

Peter Arnell Shares Branding Insights on Our Way Podcast with Paul Anka and Skip Bronson

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Peter Arnell, the legendary branding and design expert, recently joined Paul Anka and Skip Bronson on their podcast, Our Way, for an engaging discussion on the evolution of branding, creativity, and storytelling in today’s competitive market. The episode provides a deep dive into Arnell’s extensive career, revealing the strategies and philosophies that have positioned him as one of the most influential figures in branding and design.

Peter Arnell’s Background and Impact

For over 40 years, Peter Arnell has been a pioneering force in graphic design and marketing, reshaping the visual identities of some of the world’s most recognizable brands. His ability to merge art with commerce has made him a leader in the advertising and branding space, setting new industry standards with his innovative approach to design. His work has been instrumental in transforming brand identities in media and advertising, and his unique vision has helped bridge the gap between traditional marketing and cutting-edge digital branding strategies. Some of the high profile campaigns that he has directed have included those for Chanel, Pepsi, Apple and DKNY (among many others).

Podcast Details

  • Show: “Our Way”
  • Episode: Season 1, Episode 34
  • Duration: 1 hour and 21 minutes
  • Release Date: February 12, 2025

During the episode, the podcast hosts—Paul Anka and Skip Bronson—conduct an in-depth interview, providing listeners with insights into Arnell’s career, his influence on the design and marketing world, and the philosophies that have driven his success. Listeners will gain an understanding of how creativity, strategic branding, and marketing ingenuity have come together to shape some of the most recognizable brands in the world. The episode can be enjoyed on Apple Podcasts and Omny.fm.

To explore more about Peter Arnell’s work and professional journey, visit his official website: peterarnell.com.

Coors Light Gets a Case of the Mondays

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As Coors said in their recent ad, today is the worst Monday of the year, as football fans nationwide face the official end of football season until fall — not to mention all those disappointed Chiefs fans.

Capitalizing on this collective mood with a timely marketing campaign, Coors Light has temporarily rebranded as “Mondays Light” in a strategic move to literally allow consumers to buy a case of the Mondays. The limited-time promotion features specially designed 12-packs replacing “Coors” with “Mondays” on the packaging, available at retailers nationwide.

The campaign rollout included attention-grabbing elements, such as advertisements in the New York Times and a Times Square billboard that misspelled “refreshment” as “refershment.” When questioned about the error, Coors Light responded with a statement blaming it on a case of the Mondays – referencing the popular phrase from the 1999 film “Office Space.”

This marketing initiative comes at a crucial time for Molson Coors, as the beer industry faces significant headwinds due to changing consumer preferences and spending habits. According to Circana data, beer retail sales decreased 0.6% to $45.65 billion in 2024, with the domestic premium category dropping 5.5%. Coors Light specifically saw sales decline nearly 2% to $2.7 billion last year, with volume dropping 3.5%.

The campaign also coincides with Molson Coors’ Super Bowl commercial, marking their third year of participation since Anheuser-Busch’s exclusivity deal ended in 2022.