Category Archives: Technology

Bluesky: A New Decentralized Social Network

Technology, , ,

If you haven’t yet heard about Bluesky, it is a decentralized social media platform that operates on the open-source AT Protocol. Founded as a research initiative by former Twitter CEO Jack Dorsey in 2019, the platform launched publicly in February 2024 and has grown to over 16 million users as of November 2024.

Bluesky offers a familiar social media experience with a 256-character post limit, photo sharing, and standard engagement features including likes, reposts, and replies. Users can access content through two main feeds: a personalized “Discover” feed and a chronological feed of followed accounts. What distinguishes it is its decentralized architecture, allowing users unprecedented control as they are able to transfer their data and social connections across different applications within the network.

The platform’s rapid adoption has been driven by several factors, including user migration from X (formerly Twitter), increased interest during the 2024 U.S. presidential election, and endorsements from influential figures across various sectors. The platform has seen significant user surges, including 800,000 new users on its first day of public access and 2.6 million new users during X’s temporary ban in Brazil in August 2024.

Unlike traditional social networks, Bluesky is pursuing a privacy-focused business model that doesn’t rely heavily on advertising. Instead, Bluesky has secured $8 million in seed funding and generates revenue through services such as custom domain integration.

For businesses, Bluesky represents an emerging opportunity for brand building and audience engagement. While the platform faces challenges in scaling infrastructure and developing moderation tools, its commitment to user privacy and data ownership resonates with increasingly privacy-conscious consumers.

As Bluesky continues to evolve, businesses should monitor its development and consider incorporating it into their social media strategies, particularly as users seek alternatives to conventional social platforms.

MTV VMAs 2024: Shoppable Live TV Takes Center Stage

Artificial Intelligence, Communications, Lifestyle, Millenials, Technology, , , ,

The 2024 MTV Video Music Awards (VMAs) transformed the viewing experience with a growing  partnership between Paramount Global and Shopsense AI. This collaboration enabled real-time shopping of outfits and designer looks featured during the awards show, and marked a significant shift in content monetization for legacy media companies.

Shopsense’s AI-powered lens allowed viewers to snap photos of outfits during the show, browse similar items suggested by their product recognition algorithm, and make purchases directly from their phones. This seamless shopping experience was designed to enhance engagement and for users to “go through that shopping journey without pausing the content” according to Shopsense’s co-founder and president Bryan Quinn in an interview with CNBC.

In the age of streaming, as traditional TV advertising revenues decline, media companies like Paramount are looking for innovative solutions to boost profits. This new live shopping feature is expected to drive consumer engagement and conversion rates during high-profile events like the VMAs. As the AI continues to improve, it is predicted that this trend will proliferate with other media giants like Disney exploring similar shoppable ad formats.

Retailers including Macy’s, Nordstrom, and Urban Outfitters are leveraging this partnership to capture consumer interest at the moment they’re inspired by what they see on TV. The approach capitalizes on impulse buying, offering curated collections and lookalikes at various price points. As AI continues to transform the advertising and retail sectors, live shopping represents a growing trend that blends entertainment and commerce. This partnership could shape the future of shopping by turning live television into an interactive retail experience.

Extra Protection for iPhone Users

Brands, Communications, iPhone, Technology

iPhone users know that sensitive information such as credit card numbers and stored passwords are kept safe behind a passcode. But what if a thief discovers the code?

In an effort to increase security, Apple is currently beta testing a new feature which will serve as an extra layer of protection for sensitive data that is stored on the iPhone.

The Stolen Device Protection feature aims to safeguard iPhone users by requiring biometric authentication, such as face scan or fingerprint, before granting access to data or allowing modifications to information within the device. That way, if the passcode is compromised, the thief will still not be able to steal passwords or credit card information.

In fact, if the iPhone user wishes to perform sensitive actions such as adding or removing biometric scanning or changing a password, they will be asked to scan their face/fingerprint, and then they must wait for one hour before rescanning. Only after the waiting period will they be allowed to proceed with the edits.  

A spokesperson for Apple told CNN, “As threats to user devices continue to evolve, we work tirelessly to develop powerful new protections for our users and their data…In the rare cases where a thief can observe the user entering the passcode and then steal the device, Stolen Device Protection adds a sophisticated new layer of protection.”

The Stolen Device Protection feature will be available for all iPhone users in the near future as part of a software update.

Driverless Cars to Expand Service in San Francisco

Artificial Intelligence, Companies, Tech News, Technology, Transportation Industry

In August of 2023, the California Public Utilities Commission passed a vote that allows driverless car companies Waymo and Cruise to expand their operations in San Francisco. Until now, Cruise and Waymo were only permitted to offer limited service within the city. This vote enables both companies to charge a fare for rides at any time of day or night, on any street within the municipality.

Waymo and Cruise are similar in concept to companies such as Uber or Lyft, just without the human driver. While some first responders are concerned that driverless vehicles have not yet perfected the method of getting out of the way of emergency vehicles such as ambulances and fire trucks, other travelers are hopeful that driverless vehicles will help to limit traffic fatalities, which are on the rise in San Francisco.

Pizza Hut Teams Up with Turtles for Movie Promotion

Consumerism, Film, Technology

In order to promote the August premier of Teenage Mutant Ninja Turtles: Mutant Mayhem, Pizza Hut rekindled their decades old partnership with the TMNJ franchise to deliver a select number of pizzas in the New York City subway system. Children from the 80’s and 90’s are rejoicing in this nod towards their childhood, as they fondly remember the cartoon turtles, who are famous for enjoying pizza in the tunnels below the city.

According to Lindsay Morgan, Pizza Hut’s chief marketing officer, “Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ’90s. Bringing the two together again for a new generation was a no-brainer… We wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries”.

By texting a turtle emoji to a specified phone number, Pizza Hut customers could have their orders delivered to selected spots in subway stations. A YouTube Video explains the promo and documents the excitement of getting pizza delivered directly to your subway stop. Teenage Mutant Ninja Turtles: Mutant Mayhem will be in theaters on August 2.