Category Archives: Technology

MTV VMAs 2024: Shoppable Live TV Takes Center Stage

Artificial Intelligence, Communications, Lifestyle, Millenials, Technology, , , ,

The 2024 MTV Video Music Awards (VMAs) transformed the viewing experience with a growing  partnership between Paramount Global and Shopsense AI. This collaboration enabled real-time shopping of outfits and designer looks featured during the awards show, and marked a significant shift in content monetization for legacy media companies.

Shopsense’s AI-powered lens allowed viewers to snap photos of outfits during the show, browse similar items suggested by their product recognition algorithm, and make purchases directly from their phones. This seamless shopping experience was designed to enhance engagement and for users to “go through that shopping journey without pausing the content” according to Shopsense’s co-founder and president Bryan Quinn in an interview with CNBC.

In the age of streaming, as traditional TV advertising revenues decline, media companies like Paramount are looking for innovative solutions to boost profits. This new live shopping feature is expected to drive consumer engagement and conversion rates during high-profile events like the VMAs. As the AI continues to improve, it is predicted that this trend will proliferate with other media giants like Disney exploring similar shoppable ad formats.

Retailers including Macy’s, Nordstrom, and Urban Outfitters are leveraging this partnership to capture consumer interest at the moment they’re inspired by what they see on TV. The approach capitalizes on impulse buying, offering curated collections and lookalikes at various price points. As AI continues to transform the advertising and retail sectors, live shopping represents a growing trend that blends entertainment and commerce. This partnership could shape the future of shopping by turning live television into an interactive retail experience.

Extra Protection for iPhone Users

Brands, Communications, iPhone, Technology

iPhone users know that sensitive information such as credit card numbers and stored passwords are kept safe behind a passcode. But what if a thief discovers the code?

In an effort to increase security, Apple is currently beta testing a new feature which will serve as an extra layer of protection for sensitive data that is stored on the iPhone.

The Stolen Device Protection feature aims to safeguard iPhone users by requiring biometric authentication, such as face scan or fingerprint, before granting access to data or allowing modifications to information within the device. That way, if the passcode is compromised, the thief will still not be able to steal passwords or credit card information.

In fact, if the iPhone user wishes to perform sensitive actions such as adding or removing biometric scanning or changing a password, they will be asked to scan their face/fingerprint, and then they must wait for one hour before rescanning. Only after the waiting period will they be allowed to proceed with the edits.  

A spokesperson for Apple told CNN, “As threats to user devices continue to evolve, we work tirelessly to develop powerful new protections for our users and their data…In the rare cases where a thief can observe the user entering the passcode and then steal the device, Stolen Device Protection adds a sophisticated new layer of protection.”

The Stolen Device Protection feature will be available for all iPhone users in the near future as part of a software update.

Driverless Cars to Expand Service in San Francisco

Artificial Intelligence, Companies, Tech News, Technology, Transportation Industry

In August of 2023, the California Public Utilities Commission passed a vote that allows driverless car companies Waymo and Cruise to expand their operations in San Francisco. Until now, Cruise and Waymo were only permitted to offer limited service within the city. This vote enables both companies to charge a fare for rides at any time of day or night, on any street within the municipality.

Waymo and Cruise are similar in concept to companies such as Uber or Lyft, just without the human driver. While some first responders are concerned that driverless vehicles have not yet perfected the method of getting out of the way of emergency vehicles such as ambulances and fire trucks, other travelers are hopeful that driverless vehicles will help to limit traffic fatalities, which are on the rise in San Francisco.

Pizza Hut Teams Up with Turtles for Movie Promotion

Consumerism, Film, Technology

In order to promote the August premier of Teenage Mutant Ninja Turtles: Mutant Mayhem, Pizza Hut rekindled their decades old partnership with the TMNJ franchise to deliver a select number of pizzas in the New York City subway system. Children from the 80’s and 90’s are rejoicing in this nod towards their childhood, as they fondly remember the cartoon turtles, who are famous for enjoying pizza in the tunnels below the city.

According to Lindsay Morgan, Pizza Hut’s chief marketing officer, “Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ’90s. Bringing the two together again for a new generation was a no-brainer… We wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries”.

By texting a turtle emoji to a specified phone number, Pizza Hut customers could have their orders delivered to selected spots in subway stations. A YouTube Video explains the promo and documents the excitement of getting pizza delivered directly to your subway stop. Teenage Mutant Ninja Turtles: Mutant Mayhem will be in theaters on August 2.

McDonald’s Opens Automated Test Restaurant

Companies, Technology, , ,

In today’s exciting world of advanced technology, we are constantly being introduced to new concepts and developments. As innovative thought is far-reaching into all fields, it is no surprise that the food industry is also coming out with progressive ideas and designs.

McDonald’s, one of the world’s most profitable franchises, has set off on a new endeavor. The fast-food chain has opened its first flagship automated restaurant aimed at eating on the go. The goal is to minimize the amount of human presence, and to use robots or machinery where possible.

At the new Texas location near Fort Worth, customers can either pre-order on the app or make their selections at a kiosk inside. While there are some staff members in the kitchen to prepare the meals, there is no need to employ workers to man the register or hand out the orders. A robot distributes the orders at the pick-up counter or drive-thru window. The physical restaurant is significantly smaller than most McDonald’s chains, as it is designed primarily for takeout orders.

According to franchisee Keith Vanecek, “The technology in this restaurant not only allows us to serve our customers in new, innovative ways, it gives our restaurant team the ability to concentrate more on order speed and accuracy, which makes the experience more enjoyable for everyone.”

While some have applauded the potential improvements to the ordering process, others have expressed concern about the number of layoffs that the shift to automated systems will inevitably cause. Only time will tell if this new system is efficient, and how it impacts the amount of manpower needed.