Founded in 2001 by LVMH Moët Hennessy Louis Vuitton, and De Beers SA., De Beers today  is a worldwide forerunner in diamond exploration, mining and marketing. For over a hundred years, its diamonds have been set into the creations of master jewelers internationally, giving the finest natural diamonds – both rough and polished – their own home. De Beers fuses the diamond’s timelessness with dynamic, contemporary, classic designs.