Derek Handley is co-founder and CEO of The Hyperfactory (USA) Inc. at Meredith Corporation. He is seen as one of the international leading experts in mobile marketing. Handley is also known as a leading young entrepreneur in the mobile world, having headed some of the industry’s most successful, innovative and technological ventures over the past seven years. He has received many awards for his business achievements over the years, including being named one of 125 World Class New Zealanders (2011); a New Zealand Herald Business Leader of the Year and the Ernst & Young ‘Young Entrepreneur of the Year’ in New Zealand (2009).