DKNY is a modern collection which targets youth. Since it is reasonably-priced, many young people are able to own a piece of clothing from the collection. It draws inspiration from the big city life. As well, with Donna Karan at its helm, the collection seeks to support what modern young women want and need. The company’s mission is “to represent the international pulse of New York in the design, marketing and delivery of a complete lifestyle system to a global customer.” DKNY seeks to be the “energy and spirit of New York.” Clothing from the company is both “fashionable and friendly.”
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Donna Karan