In 2011, Franz Koch, became CEO of PUMA SE. Before this appointment, he was a member of PUMA AG’s Management Board, having responsibility for the group’s “long-term development of strategy.” When Koch was Head of Global Strategy at the company a year after coming on board, he was responsible for the management of various projects including: organization and process re-engineering; optimization of portfolios and acquisition mergers for the company’s CEO. When he first joined the company in 2007, Koch was the company’s Global Strategic Planner.