Having joined Lowe’s Companies Inc. in 1982, Gregory M. Bridgeford became Chief Customer Officer in 2012. Prior to that, he was the company’s Executive VP of Business Development for eight years. In his current role, Bridgeford is in charge of developing experiences to best serve customers and make Lowe’s unique vis-à-vis its competitors. He also supervises the company’s: experience design, merchandising, marketing and communications, digital platforms, and pricing and promotion. Other roles Bridgeford has held in the company include: Executive Assistant to the Chairman; VP of Corporate Development; Senior VP of Merchandising; General Merchandising Manager; Senior VP of Marketing; Senior VP of Business Development.