In order to win back some market share from the less expensive smartphones running Android software, Apple will be introducing yet another iPhone this coming summer.

The launching season for iPhone, at least the last two models, has been in the fall, but consumers can expect a newer and less expensive iPhone appearing relatively soon.

According to the Wall Street Journal the target market for this new Apple product is developing countries where the high price of iPhone has directed people to the less expensive Android-running smartphones.

It is Apple’s company policy not to discuss future products before their launch events. Apple execs emphasize consistently that it is Apple’s goal to make the best products and not necessarily the cheapest.

The WSJ added that Apple is ready to begin production of their latest addition to the iPhone line within the next three months.