Ivan Chavez has been Executive Vice President of Groupo Vidanta since 2007. In this position, he is in charge of the firm’s domestic and international expansion vis-à-vis the resort and entertainment sectors. Taking a key role in all aspects of the company, he is involved in: construction, design, marketing, operations, sales and strategic planning. He supervised the launch of Grand Luxxe (Vidanta Groupo’s ultra-luxury resort brand), which resulted in the company being the recipient of the AAA’s Five Diamond Award. He brought in JOYÀ as well, which was the first time outside of Las Vegas/Orlando Cirque du Soleil that a resident show appeared. Chavez also engineered the firm’s partnership with the Hakkasan Group.