Until the takeover of NDS Group PLC by Cisco in June 2013, Jesper Knutsson was VP and GM of Sales for NDS Americas. This put him in charge of the region’s overall sales strategy and account management activities in North America while putting new business initiatives in place. He works with the firm’s customers such as: Cablevision, Comcast, Cox Communications, Cogeco, DIRECTV, Rogers Communications and Charter Communications. Other roles Knutsson has held at NDS include: VP of Interactive TV (whereby he was part of the group that developed leading edge pay-TV applications, as well as branded content for major broadcasters).