Appointed CEO of Ben & Jerry’s in 2000, Jostein Solheim is a proponent of change. Indeed, his mantra is: “Change is a wonderful thing.” Solheim is quite firm in his belief that: “the world needs dramatic change to address the social and environmental challenges we are facing. Values led businesses can play a critical role in driving that positive change. We need to lead by example, and prove to the world that this is the best way to run a business. Historically, this company has been and must continue to be a pioneer to continually challenge how business can be a force for good and address inequities inherent in global business.” And this is how he operates Ben & Jerry’s.