Magnus Brännström, has been CEO, Managing Director and President of Oriflame Cosmetics since 2005. He started at the company in 1997. With these executive roles, he is responsible for the group strategy implementation; business control and the distribution of resources between the regions. In addition, being CEO, he is the leader of the Corporate Committee. Prior to these current top positions, other executive roles Brännström has held at the company include: Regional Director for CIS and Asia and MD of Russia and Regional Director for CIS.
In an interview conducted recently by Preeti Khicha in Business Standard, Brännström was asked what made the Indian cosmetics market so interesting to him. He replied, “First, it is the sheer economic growth. People have more money to spend. More Indians are traveling and exposed to a world that is focused to a large extent on beauty. The young generation is very quick in adapting themselves to this. There is also a growing understanding that your skin is very valuable.”