The Detroit Lions‘ remarkable Super Bowl journey is generating unprecedented excitement, with playoff ticket prices reaching record highs. According to TickPick, the average cost for a ticket to the Lions’ home game against the Tampa Bay Buccaneers has reached $1,097, setting a new record for Divisional playoff games, and ranking as the second-highest for any non-Super Bowl playoff game. Last year’s Divisional game between the San Francisco 49ers and the Dallas Cowboys held the previous record at $605.

Even standing room-only tickets are selling for nearly $700. The Lions’ unusual success is bringing a significant economic boom to Detroit. Local businesses, including bars, restaurants, casinos, and hotels, are witnessing a spike in demand as fans celebrate the team’s first playoff win in over three decades.

The upcoming playoff game is expected to inject approximately $52 million into the local economy, as estimated by the Anderson Economic Group. This projection includes fan spending in and around the stadium.

The city is experiencing a remarkable turnaround, fueled in part by football fever. Detroit, once hit hard by economic downturns, is now in the national spotlight, showcasing its resilience and revitalization.

Ticket demand for the Lions game is so high that it is compared to the fervor for Taylor Swift concert tickets. With a deep connection to the city’s history, the Lions’ success is more than just a sports triumph; it’s a symbol of Detroit’s ongoing resurgence and an opportunity to reshape its national image.

This sports-fueled boost to the economy and morale is a significant step in Detroit’s journey to rebuild and redefine itself, proving that the city’s spirit and resilience are as strong as ever.