Headquartered in The Netherlands, Royal Philips Electronics is a diversified Health and Well-being company. Over the last 120 years it has set out to improve peoples’ quality of life in its creation of a strong, solid brand and global market access. Given that over the years there has been an escalation in the demand for affordable healthcare and personal well-being, the company has catered its strategic direction accordingly.  Through its innovative work, Philips, strives to make the world a healthier place, and more sustainable. By 2025, Philips hopes it will have improved the lives of 3 billion people a year. Currently, there are more than 122,000 employees at the company, offering sales and services in 100+ countries around the world.  In 2011, sales figures reached EUR 22.6bn.