Based in Seattle, Starbucks prides itself on producing quality coffee. The company claims to be “passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them.” The company sees itself as partners, as it’s their passion. With its partners, Starbucks “embrace[s] diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity.” In addition, the company’s customers are extremely important to Starbucks, thus it works hard to connect with them “even if just for a few moments.” Human connection is a crucial part of the Starbucks ethos. Starbucks also seeks to be “a force for positive action – bringing together our partners, customers, and the community to contribute every day.”
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