Is your boss too bossy? Are you overloaded with work at work? Is your salary not commensurate with the job you are doing? Then you have probably dreamed of starting your own business, but have just not been able to get up the confidence to set out on your own. These six little words can be the beginning of finding your own way in the business world: “Find a Need and Fill It!”

“These words can make money for you, give you security, give you confidence in yourself, give you happiness in fulfilling a mission, give you gratification in effective response to a spiritual call…Find needs! Needs that are ever present, needs that are around you, above and below you!“

These words come from the classic book “How to Attain Financial Security and Self-Confidence without risking your job or your savings,” by Marvin Small. Simon and Schuster published this book in 1953, but its message is as fresh and true as ever. Those six words can be the mantra of the capitalist enterprise, creating businesses which fill consumer needs.

“No business can endure, no job can exist, unless it fills a need. If the need is small, the return is low and the satisfaction of accomplishment must be lacking. If the need is big, the return is large and the satisfaction and stimulation are great.”

The ideas in this book are neither new nor unique. What is different is Small’s telling. Each story demonstrates how ordinary, average people without much capital were able to create successful businesses which fill old and/or new consumer needs. The stories all serve to illustrate the fact that you do not have to search hard or long to discover needs which have not yet been met.

“Go through your home looking for trouble and seeking improvements. Hunt in your factory, your office, your school, your garage, your church—wherever your interests touch your community.”

Follow this advice and who knows, maybe you will succeed to gain financial freedom.