Tag Archives: Harley-Davidson

Harley-Davidson Considering Entrance into e-Scooter Market

LiveWire: H-D’s Flagship Electric Motorcycle

Some recent moves made my Harley-Davidson points in the direction of the company’s embrace of electric vehicles of the two-wheel variety. LiveWire and some other concepts indicate the iconic motorcycle company wants a piece of where the future lies in electric transportation.


Included in the future is the growing consumer appetite for renting their transportation rather than owning. H-D vice-president of product portfolio, Marc McAllister spoke on CNN business about the e-bike rental platform. McAllister said that the fast-growing e-bike platform is more of a commodity market place and H-D is exploring how it could offer its brand to customers in this type of platform.


The thought of Harley-Davidson, so well-known as the bike of choice for serious bikers, is considering a life in the world of cute little electric scooters, is a bit mind-bending. But the company has faced enormous pressure over the past few years in what has become a frighteningly competitive market for big bikes.


So, it’s not so surprising that the company has plans to introduce a naked motorcycle, an adventure tourer, and even a small-cap bike for consumers in places like India.
The company is now working on launching a full-electric ecosystem for its LiveWire. It is likely that entrance into the e-scooter space will bring more riders to the bond with Harley.

Bikers Boycott Harley, But Buy Haitian T-shirts

Harley-Davidson motorcycle.

In a bit of an ironic twist smothered in hypocrisy, it turns out Bikers for Trump leader Chris Cox chose to have pro-Trump T-shirts made in Haiti and not in the United States, to save money, despite Cox’s announcement that he will be boycotting Harley-Davidson for sending production overseas.

Bikers for Trump is a vocal group extending support for President Trump and has met the president on many occasions. The last time they met was this past Sunday, the same day that Trump tweeted his agreement with a boycott of Harley-Davidson, a US-based manufacturer of motorcycles.

Harley-Davidson announced that it was moving some of its production of motorcycles abroad for its European market, to avoid tariffs that would force the company to charge an additional $2,200 for each bike it sold to its European customers. The EU tariffs which the company seeks to avoid are a result of the trade war started by President Trump.

Yes, despite the declaration of a boycott against Harley-Davidson, Cox decided to purchase pro-Trump T-shirts in Haiti to save some money.

“If I get a T-shirt made in the USA, it’s going to cost about $8 more,” Cox told the New York Times.

“I looked far and wide to try to get a shirt made in America, it’s just they get you, they gouge you,” he said while selling the T-shirts from his RV for $20 each.

One Bikers for Trump member, Gary Rathbun, told the Times, “I’m riding my last Harley. It was American made, and that’s why we stood behind them.”

It was unclear whether Rathbun bought a pro-Trump T-shirt made in Haiti. Or if he would even notice a problem with such a purchase.