Rowling and Sony Bond

Sony has joined up with J.K. Rowling, the authoress made famous by the Harry Potter series. The two heavyweights have developed Pottermore, which is Harry Potter’s new online home. According to a recent article in the UK’s Marketing Week, the goal of Pottermore is “to keep the franchise alive beyond the release of the final film Harry Potter and the Deathly Hallows part 2 next month.”

Hurry to Harry’s Home

Pottermore website users will not incur any fees to enjoy a visit to Harry’s home, so those who are big fans, need not wait a moment longer before entering this exciting virtual adventure. Digital agency TH_NK was employed to design the online experience that’s aim was to “complement reading the series of seven Harry Potter books.” As well, for true Potter fans, they will have something else to enjoy since Rowling has now produced additional material about the books’ characters, places and objects that appear in all the stories. According to her, these are set to: “inform, inspire and entertain readers as they journey through the storylines of the books.”

Get Shopping

For those looking for other ways to financially support the Potter industry and get as much as they can from Potter world, Pottermore is a great place to visit too as there will be a store on line for fans to “exclusively purchase the long-awaited Harry Potter eBooks. The site is due for launching in a few months, in October and will begin with the following languages: English, French, Italian, German and Spanish – with more set to follow later on.