Today Iams is a brand name for high-end pet food manufactured by Procter & Gamble. The company stresses the nutritional value of the food for puppies/kittens, adult pets and older, mature pets. Veterinarians and nutritionists specializing in animal nutrition formulate the food to meet the animal’s needs as well as possible.
During the 1940s commercially manufactured pet food was not available and most pet-owners just gave their dogs and cats table scraps. Paul Iams was an animal nutritionist and founded the company in 1946 believing that pet owners, especially dog breeders, would purchase high-quality food for their pets. His idea proved correct, and by 1999 the Iams brand was sold to Procter & Gamble for $2.3 billion.
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