Since its founding in 1923, The Walt Disney Company and its affiliations have remained loyal to their commitment to “produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling.” It is thus today a leader in diversified international family entertainment and media enterprise. It can be grouped into four main categories: media networks, parks and resorts, studio entertainment and consumer products. Its objective is to be one of the world’s “leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.” It also aims to maximize earnings and cash flow, and to put financial resources toward growth initiatives that will drive long-term shareholder value.
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